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[00:09.6]Business news now,
[00:10.97]and the telecoms firm Galacall has announced
[00:13.88]it may be taking legal proceedings against the newcomer
[00:17.38]and potential rival in the telecoms market, Frontline
[00:21.22]Frontline recently ran a series of TV commercials
[00:24.30]in which all its sales staff wore distinctive purple T-shirts
[00:29.58]Galacall, whose trademark brand name appears in a similar shade of purple,
[00:34.1]hasn't said it will sue Frontline yet
[00:36.38]but is considering its position
[00:38.81]Well, on the line to discuss this story
[00:41.58]is lawyer and legal expert in trademark law,
[00:45.21]Rene Mackersmann for the London-based firm Parkers and Mackersmann
[00:49.67]Good morning
[00:50.84]So Rene, I was wondering how serious Galacall is about all this?
[00:55.31]Surely they only have a case against a company
[00:57.76]which infringes the trademark by using a similar name, don't they?
[01:02.23]Well, no
[01:03.48]In fact there are a number of examples
[01:06.36]where companies or brands have tried to prevent others
[01:09.61]from using what they consider as trademark colours
[01:13.84]Take the case of the mobile phone company Orange
[01:18.15]trying to stop EasyMobile using the colour orange
[01:21.18]The EasyGroup company had used orange on all its previous ventures,
[01:26.69]but when it launched a rival mobile phone brand,
[01:29.62]the operator Orange said EasyMobile was breaking the law
[01:33.85]by using its colour in the same market place