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[00:00.74]We make financial software for medium-sized companies.
我们为中型公司开发财务软件 [00:04.67]Competition is strong, not necessarily price competition, because in our sector,
竞争非常激烈,但不一定是价格竞争,因为在我们这个行业 [00:10.49]quality, reliability and service are far more important factors.
质量、可靠性和服务是更重要的因素 [00:15.36]We use a sales technique that's called "relationship selling".
我们使用一种叫做“关系销售”的销售技巧 [00:20.04]In other words, we spend a lot of time getting to know each prospect's individual needs,
换句话说就是,我们花许多时间去了解每个潜在客户的个人需求 [00:25.54]their business processes, their strategic aims, and um.
他们的业务流程,他们的战略目标,还有... [00:30.46]Also the issues and constraints they face.
还有他们面临的问题和限制 [00:33.47]The idea is that the customer sees us as a partner,
我们的理念是客户将我们视为合作伙伴 [00:38.45]someone who's going to work with them and help them find the best solution for their business.
我们将与他们一起工作,并且协助他们,为他们的业务提供最好的解决方案 [00:44.36]Working this way, there are times when I have to freely admit to people
我不得不承认,以这种方式工作,有时 [00:49.10]that our products may not be best suited to their particular needs,
我们的产品可能并非最适合他们的特殊需要 [00:52.61]but to be honest I'd much prefer to be doing that than using some hard-sell technique
但是实话说,我更愿意这样做,而不是使用一些强行推销的手段 [00:58.15]to push something I don't really believe in myself, you know.
来推销一些我自己都不相信的东西 [01:01.71]Thank you, Sarah.
谢谢
我们为中型公司开发财务软件 [00:04.67]Competition is strong, not necessarily price competition, because in our sector,
竞争非常激烈,但不一定是价格竞争,因为在我们这个行业 [00:10.49]quality, reliability and service are far more important factors.
质量、可靠性和服务是更重要的因素 [00:15.36]We use a sales technique that's called "relationship selling".
我们使用一种叫做“关系销售”的销售技巧 [00:20.04]In other words, we spend a lot of time getting to know each prospect's individual needs,
换句话说就是,我们花许多时间去了解每个潜在客户的个人需求 [00:25.54]their business processes, their strategic aims, and um.
他们的业务流程,他们的战略目标,还有... [00:30.46]Also the issues and constraints they face.
还有他们面临的问题和限制 [00:33.47]The idea is that the customer sees us as a partner,
我们的理念是客户将我们视为合作伙伴 [00:38.45]someone who's going to work with them and help them find the best solution for their business.
我们将与他们一起工作,并且协助他们,为他们的业务提供最好的解决方案 [00:44.36]Working this way, there are times when I have to freely admit to people
我不得不承认,以这种方式工作,有时 [00:49.10]that our products may not be best suited to their particular needs,
我们的产品可能并非最适合他们的特殊需要 [00:52.61]but to be honest I'd much prefer to be doing that than using some hard-sell technique
但是实话说,我更愿意这样做,而不是使用一些强行推销的手段 [00:58.15]to push something I don't really believe in myself, you know.
来推销一些我自己都不相信的东西 [01:01.71]Thank you, Sarah.
谢谢